Podcast

Cease and Desist Turned Successful Business - Becoming a Licensed Partner for the NFL Entrepreneur with Mark Koesterer from The Players NIL

Chad Kaleky
June 11, 2023
35
MIN
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Podcast
June 11, 2023
35
MIN

Cease and Desist Turned Successful Business - Becoming a Licensed Partner for the NFL Entrepreneur with Mark Koesterer from The Players NIL

In this episode of Failing to Success, Chad Kaleky, host of Cosmic Design and Development, interviews Mark Koesterer, founder of The Players NIL, an education company that supports student athletes. Mark shares his pivotal moment in 2010 when he was asked to take a leadership role in a sports and entertainment company in California, but received a cease and desist letter from the NFL on his first day. The NFL told Mark to stop 60% of the things the company was doing, which caused a significant shift in Mark's life. After understanding why the question was being asked, Mark went on a journey of knowledge and experience that brought him to where he is today.

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In this episode of Failing to Success, Chad Kaleky, host of Cosmic Design and Development, interviews Mark Koesterer, founder of The Players NIL, an education company that supports student athletes. Mark shares his pivotal moment in 2010 when he was asked to take a leadership role in a sports and entertainment company in California, but received a cease and desist letter from the NFL on his first day. The NFL told Mark to stop 60% of the things the company was doing, which caused a significant shift in Mark's life. After understanding why the question was being asked, Mark went on a journey of knowledge and experience that brought him to where he is today.

Mark's experience with the NFL led him to learn about licensing, group licensing, agents, agencies, sponsorship sales, brands, and athletes at a high level. He then leveraged his relationship with the NFL to become the only licensed partner for the NFL in Hollywood, producing TV shows, movies, commercials, photo shoots, and anything involving scripted sports and the NFL marks. Mark then took this relationship and leveraged it with the NBA, Major League Baseball, US soccer, and Major League Soccer, running up to 1300 sports content projects per year. He later sold this business and in 2021, founded The Players NIL.

From June to July 2021, the US federal courts allowed college athletes to profit from their name, image, and likeness (NIL). Currently, 25 states allow high school athletes to do the same. The Players NIL supports student athletes in understanding their rights and offers education on entrepreneurship, financial literacy, personal branding, and much more.

Key Points:

Mark Koesterer shares his pivotal moment in 2010 when he was asked to take a leadership role in a sports and entertainment company in California, but received a cease and desist letter from the NFL on his first day.

Mark's experience with the NFL led him to learn about licensing, group licensing, agents, agencies, sponsorship sales, brands, and athletes at a high level, which later helped him become the only licensed partner for the NFL in Hollywood.

The Players NIL supports student athletes in understanding their rights and offers education on entrepreneurship, financial literacy, personal branding, and much more.

Currently, 25 states in the US allow high school athletes to profit from their name, image, and likeness (NIL).

SUBSCRIBE TO THE PODCAST ON YOUTUBE

Listen on:

APPLE PODCASTS
SPOTIFY
CASTBOX
PODCAST ADDICT
GOOGLE PODCASTS

Add us on:

INSTAGRAM
TIKTOK

TWITTER

LINKEDIN

Website links:

Mark Koesterer from The Players NIL: https://theplayersnil.com/

Chad Kaleky from Cosmic Design: https://www.cosmicdesign.io/

Timestamps:

00:00:00 Intro

00:00:24 When the NFL Legal Team Calls You

00:03:14 Forming NIL

00:06:55 Advice to New Entrepreneurs

00:08:24 Contact Mark

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Episode Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Chad Kaleky
Co-Founder @ Cosmic Design & Development

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Cease and Desist Turned Successful Business - Becoming a Licensed Partner for the NFL Entrepreneur with Mark Koesterer from The Players NIL

Page title underline image

In this episode of Failing to Success, Chad Kaleky, host of Cosmic Design and Development, interviews Mark Koesterer, founder of The Players NIL, an education company that supports student athletes. Mark shares his pivotal moment in 2010 when he was asked to take a leadership role in a sports and entertainment company in California, but received a cease and desist letter from the NFL on his first day. The NFL told Mark to stop 60% of the things the company was doing, which caused a significant shift in Mark's life. After understanding why the question was being asked, Mark went on a journey of knowledge and experience that brought him to where he is today.

Chad Kaleky
Chad Kaleky
Facebook logoLinkedIn logoTwitter logoEmail link

Cease and Desist Turned Successful Business - Becoming a Licensed Partner for the NFL Entrepreneur with Mark Koesterer from The Players NIL

In this episode of Failing to Success, Chad Kaleky, host of Cosmic Design and Development, interviews Mark Koesterer, founder of The Players NIL, an education company that supports student athletes. Mark shares his pivotal moment in 2010 when he was asked to take a leadership role in a sports and entertainment company in California, but received a cease and desist letter from the NFL on his first day. The NFL told Mark to stop 60% of the things the company was doing, which caused a significant shift in Mark's life. After understanding why the question was being asked, Mark went on a journey of knowledge and experience that brought him to where he is today.

Mark's experience with the NFL led him to learn about licensing, group licensing, agents, agencies, sponsorship sales, brands, and athletes at a high level. He then leveraged his relationship with the NFL to become the only licensed partner for the NFL in Hollywood, producing TV shows, movies, commercials, photo shoots, and anything involving scripted sports and the NFL marks. Mark then took this relationship and leveraged it with the NBA, Major League Baseball, US soccer, and Major League Soccer, running up to 1300 sports content projects per year. He later sold this business and in 2021, founded The Players NIL.

From June to July 2021, the US federal courts allowed college athletes to profit from their name, image, and likeness (NIL). Currently, 25 states allow high school athletes to do the same. The Players NIL supports student athletes in understanding their rights and offers education on entrepreneurship, financial literacy, personal branding, and much more.

Key Points:

Mark Koesterer shares his pivotal moment in 2010 when he was asked to take a leadership role in a sports and entertainment company in California, but received a cease and desist letter from the NFL on his first day.

Mark's experience with the NFL led him to learn about licensing, group licensing, agents, agencies, sponsorship sales, brands, and athletes at a high level, which later helped him become the only licensed partner for the NFL in Hollywood.

The Players NIL supports student athletes in understanding their rights and offers education on entrepreneurship, financial literacy, personal branding, and much more.

Currently, 25 states in the US allow high school athletes to profit from their name, image, and likeness (NIL).

SUBSCRIBE TO THE PODCAST ON YOUTUBE

Listen on:

APPLE PODCASTS
SPOTIFY
CASTBOX
PODCAST ADDICT
GOOGLE PODCASTS

Add us on:

INSTAGRAM
TIKTOK

TWITTER

LINKEDIN

Website links:

Mark Koesterer from The Players NIL: https://theplayersnil.com/

Chad Kaleky from Cosmic Design: https://www.cosmicdesign.io/

Timestamps:

00:00:00 Intro

00:00:24 When the NFL Legal Team Calls You

00:03:14 Forming NIL

00:06:55 Advice to New Entrepreneurs

00:08:24 Contact Mark

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