Podcast

How to Win Government Contracts - The Art of Creating a Business to Government B2G Relationship with Suzan Chin-Taylor from Creative Raven

Chad Kaleky
May 31, 2023
35
MIN
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Podcast
May 31, 2023
35
MIN

How to Win Government Contracts - The Art of Creating a Business to Government B2G Relationship with Suzan Chin-Taylor from Creative Raven

In this episode, Suzan Chin-Taylor from Creative Raven shares insights about B2G marketing in the wastewater management and treatment sector. B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts. Suzan highlights the importance of specsmanship selling, which requires long-term relationship building, trust creation, and educating the market through relevant content. She emphasizes the need for a strong online presence, producing various forms of content, and engaging with potential customers throughout the buyer's journey. In a virtual selling environment, due diligence and research are crucial, and businesses must adapt to the changing dynamics of the buying process.

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✅ B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts.

✅ Suzan Chin-Taylor specializes in demystifying digital marketing for the wastewater management and treatment sector.

✅ She transitioned from a specialty niche market to the wastewater industry and became a specialist in the field.

✅ Selling a business to subcontractors involves open communication, trust, and ensuring a smooth transition for clients.

✅ Longevity and trust in client relationships are crucial for success in the water management sector.

✅ B2G marketing requires education-based selling, specsmanship selling, and staying top of mind with relevant content.

✅ In a virtual selling environment, due diligence and research are crucial, and businesses need to be prepared to sell and present well virtually.

✅ Creating trust in B2G marketing involves publishing relevant content that addresses the target audience's pain points and delivering it in various formats.

✅ Content should focus on the audience and their needs, rather than self-promotion, to build trust and engagement.

✅ Various content formats, such as videos, long-form articles, summaries, and targeted email messaging, can attract and engage a wider audience.

In this episode, Suzan Chin-Taylor from Creative Raven shares insights about B2G marketing in the wastewater management and treatment sector. B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts. Suzan highlights the importance of specsmanship selling, which requires long-term relationship building, trust creation, and educating the market through relevant content. She emphasizes the need for a strong online presence, producing various forms of content, and engaging with potential customers throughout the buyer's journey. In a virtual selling environment, due diligence and research are crucial, and businesses must adapt to the changing dynamics of the buying process.

Website links:

Suzan Chin-Taylor from Creative Raven: https://creativeraven.com/

Chad Kaleky from Cosmic Design: https://www.cosmicdesign.io/

Timestamps:

00:00:00 Highlights

00:00:25 Intro

00:02:40 Selling the Business

00:05:44 The Art of Selling to the Government

00:07:47 Specmanship Selling

00:12:14 Creating Trust

00:17:46 Contact Suzan

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Episode Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Chad Kaleky
Co-Founder @ Cosmic Design & Development

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How to Win Government Contracts - The Art of Creating a Business to Government B2G Relationship with Suzan Chin-Taylor from Creative Raven

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In this episode, Suzan Chin-Taylor from Creative Raven shares insights about B2G marketing in the wastewater management and treatment sector. B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts. Suzan highlights the importance of specsmanship selling, which requires long-term relationship building, trust creation, and educating the market through relevant content. She emphasizes the need for a strong online presence, producing various forms of content, and engaging with potential customers throughout the buyer's journey. In a virtual selling environment, due diligence and research are crucial, and businesses must adapt to the changing dynamics of the buying process.

Chad Kaleky
Chad Kaleky
Facebook logoLinkedIn logoTwitter logoEmail link

How to Win Government Contracts - The Art of Creating a Business to Government B2G Relationship with Suzan Chin-Taylor from Creative Raven

✅ B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts.

✅ Suzan Chin-Taylor specializes in demystifying digital marketing for the wastewater management and treatment sector.

✅ She transitioned from a specialty niche market to the wastewater industry and became a specialist in the field.

✅ Selling a business to subcontractors involves open communication, trust, and ensuring a smooth transition for clients.

✅ Longevity and trust in client relationships are crucial for success in the water management sector.

✅ B2G marketing requires education-based selling, specsmanship selling, and staying top of mind with relevant content.

✅ In a virtual selling environment, due diligence and research are crucial, and businesses need to be prepared to sell and present well virtually.

✅ Creating trust in B2G marketing involves publishing relevant content that addresses the target audience's pain points and delivering it in various formats.

✅ Content should focus on the audience and their needs, rather than self-promotion, to build trust and engagement.

✅ Various content formats, such as videos, long-form articles, summaries, and targeted email messaging, can attract and engage a wider audience.

In this episode, Suzan Chin-Taylor from Creative Raven shares insights about B2G marketing in the wastewater management and treatment sector. B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts. Suzan highlights the importance of specsmanship selling, which requires long-term relationship building, trust creation, and educating the market through relevant content. She emphasizes the need for a strong online presence, producing various forms of content, and engaging with potential customers throughout the buyer's journey. In a virtual selling environment, due diligence and research are crucial, and businesses must adapt to the changing dynamics of the buying process.

Website links:

Suzan Chin-Taylor from Creative Raven: https://creativeraven.com/

Chad Kaleky from Cosmic Design: https://www.cosmicdesign.io/

Timestamps:

00:00:00 Highlights

00:00:25 Intro

00:02:40 Selling the Business

00:05:44 The Art of Selling to the Government

00:07:47 Specmanship Selling

00:12:14 Creating Trust

00:17:46 Contact Suzan

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